Oakley, CA – May 18, 2023 – Wild West Bass Trail (WWBT) is delighted to announce a new partnership with the City of Oakley, California. The partnership aims to establish “The Gateway to the Delta,” a unique promotional campaign spotlighting the avenue of outdoor activities the City of Oakley and the Wild West Bass Trail have to offer, not only to tournament participants but also to outdoor enthusiasts.

Joshua McMurray, City Manager of Oakley, CA, expressed great anticipation for this marketing concept, which will focus on positioning Oakley as a destination by showcasing the outdoor opportunities in and around the CA Delta. “We are very excited to see this enhanced partnership with WWBT that creates a new vision of opportunities and encourages people to visit our amazing city and discover what it has to offer. Our partnership over the past seven years will now focus on a new multi-season of events, bringing more diversity to Oakley, The Gateway to the Delta.”WWBT provides the City of Oakley with a platform to market its brands to new customers across the nation. The City of Oakley features world-class hunting and fishing, service amenities, and entertainment. WWBT, which focuses on the outdoor industry, will highlight what our city and the CA Delta have to offer.

As part of the partnership, an inaugural Bass Tournament will take place in the fall of 2023. The tournament will be accompanied by a family-friendly block party right off Main Street, near the new Oakley Mercantile building. The City of Oakley will be the Presenting Partner for all WWBT events on the CA Delta. Their suite of restaurants, tap rooms, coffee shops, and lodging provides everything one would need to enjoy a vacation or hunting and fishing trips year-round.

“The Wild West Bass Trail continues to grow at a consistent pace, and we are excited about this opportunity to partner with the City of Oakley,” said Jeremy DeHart, Owner and Operations Manager of WWBT. “We pride ourselves on building meaningful partnerships, where we can have a direct impact on their businesses. WWBT is perfectly positioned to market to thousands of viewers, followers, and fans, allowing us to showcase what the City of Oakley has to offer through Pursuit channel, social media, print, on-site activation, and fan interaction.”About Wild West Bass Trail: The Wild West Bass Trail operates the premier suite of media, marketing, and tournament circuits. WWBT includes the highest level of qualified professional competition with the APEX Pro Tour, pro/am events, team events, kayak series, and youth series tournaments. APT/WWBT is dedicated to making a measurable impact for its partners while showcasing the best anglers on the finest fisheries.

For more information, please visit www.wildwestbasstrail.com and Apexprotour.com.

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